Why You Need To Have A USP In Your Business

When you start any businesss you need to have something that sets you apart from the crowd – a unique selling point. This is the reason why customers will use you ahead of your competition. But just having one is not enough – you need to be doing something to market it, otherwise no-one will know what it is….and your customers will just walk on past your business and go to your competition.

This video outlines the importance of ensuring you focus on both understanding what yours is, and what you need to do about shouting about it with your marketing.

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