Lacking a sales & marketing strategy can leave businesses struggling to find a consistent flow of the right customers. Our Sales & Marketing Strategy Consultants can develop a plan to help your business reach its sales targets and drive more revenue than ever before

Sales are the lifeblood of every single business

Sales are the lifeblood of every single business. Without them, a business will shrink until ultimately it closes its doors forever. Marketing is the toolkit that helps drive customers to the business to help sales grow.

Building programmes and strategies to make both sales and marketing effective for a business is seen by many as a complicated challenge. For others, it is seen as a complex, expensive process that a business owner will have to take time to learn, implement, and eventually reap the benefits from.

Stop! This is what hinders companies from reaching their goals and being successful. Sales & Marketing Strategy Consultants can help make these goals a reality.

The process for your business will be unique, but the strategy and reasoning behind this process is the same for every organisation Cutting through the theory to find the key things that work is all you need.

Now you have three choices:

  1. Continue with your current process which may or may not be optimised to deliver the best results for your business (and get what you have always got).
  2. Step back and educate your team on what they need to improve on (a good idea but quite a lot of time and investment needed here).
  3. Engage with marketing consultancy experts who can bring their expertise across multiple sectors and businesses. Sales & Marketing Strategy Consultants will help you reach objectives faster, avoid the bear-traps, and start driving your company growth.

The choice is yours.

As an experienced sales & marketing consultancy, we love a challenge. We can almost guarantee that the obstacles your business is facing have been seen by a current or previous client partner of ours. Our experts are already two steps further down the road of success for you.

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GM Blue Circle

Our Outcomes

HOW WE HELP

Build an effective sales and marketing strategy

Build an effective sales and marketing strategy

Invest in areas with the greatest return, and maximising current expertise and budgets

Create a steady stream of opportunities

Create a steady stream of opportunities

Have a consistent flow of new customers enquiring about your services

Have simple methods of control

Have simple methods of control

Understand what is happening with your business at a glance

Increase profits

Increase profits

Improve your bottom line with simple changes that take little to no effort

Greater financial confidence

Greater financial confidence

Understand longer term positioning to support your growth, financing, and exit plans

A more motivated operation

A more motivated operation

Using better techniques improves team engagement and sales performance helping your business achieve more

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Who We Help

Who can benefit from a sales & marketing strategy consultant?

Trades

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  • Builders
  • Plumbers & Gas Engineers
  • Electricians
  • Carpenters
  • Roofers
  • Landscapers
  • Kitchen Fitters
  • Painters & Decorators
  • Glaziers

Small Businesses

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  • Cleaning Companies
  • Healthcare Providers
  • Estate and Property Agents
  • Driving Instructors
  • Couriers
  • Taxi Firms
  • Mechanics
  • Hair & Beauty Professionals
  • Personal Trainers
  • Opticians

Venues

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  • Restaurants
  • Pubs & Bars
  • Takeaways
  • Travel Companies
  • Event Venues
  • Hotels

Professional Services

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  • Accountants
  • Solicitors
  • FCA’s
  • Architects
  • Dentists
  • Surveyors
  • Osteopaths
  • Therapists
  • IT Services

Brands

Find out more

  • Established
  • Start Ups
  • DIY
  • FMCG
  • Non Foods
  • BWS
  • Cosmetics
  • Fashion
  • Technology
  • Telecoms

Agencies

Find out more

  • Digital
  • Recruitment
  • Sales
  • Advertising
  • Marketing

Trades

Find out more

  • Builders
  • Plumbers & Gas Engineers
  • Electricians
  • Carpenters
  • Roofers
  • Landscapers
  • Kitchen Fitters
  • Painters & Decorators
  • Glaziers

Small Businesses

Find out more

  • Cleaning Companies
  • Healthcare Providers
  • Estate and Property Agents
  • Driving Instructors
  • Couriers
  • Taxi Firms
  • Mechanics
  • Hair & Beauty Professionals
  • Personal Trainers
  • Opticians

Venues

Find out more

  • Restaurants
  • Pubs & Bars
  • Takeaways
  • Travel Companies
  • Event Venues
  • Hotels

Professional Services

Find out more

  • Accountants
  • Solicitors
  • FCA’s
  • Architects
  • Dentists
  • Surveyors
  • Osteopaths
  • Therapists
  • IT Services

Brands

Find out more

  • Established
  • Start Ups
  • DIY
  • FMCG
  • Non Foods
  • BWS
  • Cosmetics
  • Fashion
  • Technology
  • Telecoms

Agencies

Find out more

  • Digital
  • Recruitment
  • Sales
  • Advertising
  • Marketing

OUR PROCESS

How We Get You Results

DISCOVERY & UNDERSTANDING

DISCOVERY & UNDERSTANDING

We work with you to understand where you want to get to and the big challenges that are stopping you from getting there

STRATEGY CREATION

STRATEGY CREATION

We build tools and frameworks that are proven to deliver the success you are looking for – and we show you how to use them

ACTION & IMPLEMENTATION

ACTION & IMPLEMENTATION

We then activate these programmes on your business, check the performance and adjust to maximise your success.

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Case Studies

Success Stories

WHAT’S ON YOUR MIND?

Frequently Asked Questions

How can Sales & Marketing Strategy Consultants improve my business?

If you are trying to get new customers, you need to focus on marketing. If you are selling to customers, you have sales to consider. Therefore, you have both sales and marketing within your business. You may even have a plan in place, but from our experience many companies know they need to be doing “something” with marketing and then sales will appear. Despite this, many don’t plan, budget, and automate this area of their business.

For small companies, where decisions are made by one or two people, the plan is simple; decide what you want to do, and then do it (making sure you have measurements in place). For larger businesses, there is a need to ensure that marketing budgets, as well as staff costs are covered with a high degree of confidence on the sales value that will ensue. Planning for what sales and marketing activities will take place in a year is vital for ensuring your business stays on track. This is exactly what Sales & Marketing Strategy Consultants will do. A sales & marketing consultancy will develop a strategy, put this in motion, and help you monitor the results.

What does a plan from a sales & marketing consultancy include?

 As a minimum a sales & marketing plan should include the budgets that you are willing to invest (split by the types of solutions you are looking to spend on), the objectives that validate this spend (i.e., if you spend £100 on something, what will you get in return?), and who is responsible for each area of this within your business. There should also be a scorecard and a review programme which allows for measurement on a regular basis.

It is likely that any documented strategy for a business may run into several pages (at least) and should be made aware to each contributing member of the company.

We have good sales volume, why would I need a plan?

There are two schools of thought to this question. Firstly, without a sales & marketing plan, your success might be perceived as a little lucky. Alternatively, without the plan, how do you know if you have maximised your sales volume? Whilst it might seem a chore to be planning, it will allow you to review where your sales and marketing investment is driving the best return (spend more here) and where it is not achieving enough (reduce or stop spending here). Our Sales & Marketing Strategy Consultants can help you to ensure you are selling in an efficient and effective manner.

It is likely that any documented strategy for a business may run into several pages (at least) and should be made aware to each contributing member of the company.

Why do I need Sales & Marketing Strategy Consultants?

Sales & Marketing Strategy Consultants are experts in creating plans to help all kinds of businesses succeed. With a plan you are focusing you and your team on what they need to do. It pulls everyone together to achieve against an agreed set of goals. It also ensures that ongoing business decisions can be made using available investment. The plan is not to be created and left in a drawer. It has to be the lifeblood of the sales and marketing teams, and a sales & marketing consultancy can help ensure this happens.

How long does my sales & marketing plan have to be?

Any plan should have short, medium, and long-term objectives. For this sort of plan, our Sales & Marketing Strategy Consultants advocate that a company has a plan that lasts no more than a year and has at least monthly review points to ensure that the business is tracking where it wants to be.

How often do I need to plan my sales & marketing?

This is up to you; however, our processes are that any plan should be signed off at least two months before the financial year starts, be structured monthly, quarterly and annually for review, and for marketing plans, be in place for no more than one year. For sales plans, the same applies however we advise on including a 3-year plan to ensure enough focus on the future.

Our Sales & Marketing Strategy Consultant update each plan yearly to the schedule shown above in order to maximise results.